Digital Health & Artificial Intelligence

Augmented surgical decision making, risk profiles, machine learning algorithms, mHealth, App based technologies

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Concentric is an electronic consent and shared decision making platform, developed to empower patients to engage with, understand, and own decisions about their care. It uses a global-leading structured ontology of surgical outcomes knowledge, with coverage across all surgical specialties.

Decisions about our health are often life-changing. Today, decisions leave patients uninformed and unempowered, and clinicians unsupported. At Concentric we’re fixing the decision-making process in healthcare. Supporting patients and clinicians with personalised outcome predictions delivered at the right time to support a decision, we’re driving healthcare towards data-driven, shared, informed decision-making. Let’s empower each individual to own decisions about their care, ensuring the right decision for them. Starting with the current paper consent process - one which leaves patients in the dark, clinicians frustrated, and hospitals at risk - Concentric can capitalise upon this opportunity for digital transformation to add value across the clinical pathway.


The Breast Advocate® app is the World’s first shared decision-making app for breast cancer surgery and breast reconstruction. It is a free app, co-created by breast cancer specialists and patient advocates, that provides anyone with a breast cancer diagnosis, or at risk of developing breast cancer, a voice in the decisions surrounding their surgery.     Breast Advocate® provides evidence-based information and personalized recommendations, based on the patient’s situation, preferences and values that can then be discussed with the patient’s physician team. This shared decision-making approach empowers the patient to be more involved in their treatment planning with their physicians, and has been shown to improve patient satisfaction and outcomes.     Breast Advocate® was recognized as a valuable resource for breast cancer patients at the 2019 American Society of Breast Surgeons meeting. Breast surgeons, plastic surgeons, and nurse navigators alike have given the app five-star reviews as a decision-aid for patients. Breast Advocate® is available for free download in the App Store and Google Play. 

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